After 18 years, the Prague Stock Exchange is redesigning its visual identity. The last change in this direction was made in 2005, when the logo with the characteristic letters PX was introduced. Now the styling of these letters is being modified to make the logo more modern and more in line with current graphic trends.
The Central Securities Depository, which previously shared its visual identity with the stock exchange, is now getting its own visual identity. Given the changing structure of the business, the greater focus on end clients and upcoming projects, having its own visual identity is desirable. However, the new logo of the Central Securities Depository retains visual similarity with the logotype of the Prague Stock Exchange, so the affinity and business interconnectedness of the two companies is still evident. “The domestic capital market still needs education about its function and importance, both among the public and politicians. The Prague Stock Exchange is already an established brand, but few people know the Central Securities Depository and its role. I believe that having its own identity will help to raise the profile and, above all, better understand the contribution of this institution to the financial market”, says Ondřej Dusílek, CEO of the Central Securities Depository.